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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

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Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

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Nathan Flavel

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Associate Broker

Natalie Walstrom

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Real Estate Advisor

Scott Jenvey

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Real Estate Advisor

Thomas Robinson

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Real Estate Advisor

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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad. So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.

Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item or half column society news in the Sunday newspaper.

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The marketing may be in the form of a heart to heart talk with Mr. Brown on his prominent local television show. These are all advertising. Businesses cannot get away from the force of advertising. If they want to make their products known in the marketplace they have to use some form of advertisement.

Market Stat Update:⁠ ⁠ Residential real estate sales for the month of March saw a slight uptick over February sales showing signs that the typically busy spring market has commenced in the region, reports the Association of Interior REALTORS¼.⁠ ⁠ “It is encouraging to see that in the month of March we saw a slight increase of sales, as well as an upswing⁠ of new listings compared to February, which is seasonally expected for the local real estate market as we head into the warmer spring months,” says the Association of Interior REALTORS¼ President Kim Heizmann, adding that “the spring fling seems to have been kick started which is great news for buyers and sellers, however new listings are still not coming on to market at the rate needed to meet demand.”⁠ ⁠ The benchmark price for homes in the Central Okanagan, North Okanagan, South Okanagan and⁠ Shuswap/Revelstoke regions double-digit percentage increases in year-over-year comparisons for another⁠ consecutive month across all home categories, with the greatest increase being for single-family homes in⁠ the South Okanagan. The benchmark price for single-family homes in the Central Okanagan recorded a 34% increase compared to March 2021 coming in at $1,129,000.⁠ ⁠ Contact us today, to find out more about the real estate market and how they can help you⁠ achieve your real estate goals.⁠ ⁠ Nathan, Natalie, Scott, Thomas⁠ @okanagangroup